The Experience Local TV - Fresno
From: Lisa Charlene Williams, CEO, Smart Hustle Agency, LP
RE: Nationwide Search For Female Entrepreneurs To Be Talk Show Guests
THE #SMARTHUSTLE #SMARTGRIND
TV MEDIA DAY EXPERIENCE
As you may or may not know, we have been growing the publicity piece of our agency and making connections with some powerful people in local media markets throughout the country. Some of those are producers of afternoon and morning talk shows that run on NBC and FOX affiliates.
I was shocked to learn that they are hurting for good guests ... and looking for female guest and different types of businesses.
They were equally shocked when I told them that I have access to many female business owners, CEOs, professionals, and entrepreneurs with great businesses that would love to be interviewed—even if they had to travel from another state.
They told me that if I could bring women with meaningful businesses and service offerings, they'd be happy to put them on the show. So, we came up with a way to make sure the female entrepreneurs, professionals, and business owners we bring were better than good ... they'd be great. They would be great to interview, be confident on camera and show up ready to deliver.
We will use our in-depth knowledge of authority marketing and branding to help 6 female entrepreneurs/business owners not only get booked on a talk show but also leverage that TV appearance in a way that will make competition irrelevant. By the end of this process, you will have a celebrity-like status that stands apart from others in your industry, and you will be the obvious choice for your customers & prospects to do business with.
When your prospects see and feel your ‘fame,’ their identification with you lifts their personal sense of status. Your ‘fame’ gives them a strong emotional reason to choose you—and that supersedes any logical reason they would pick a competitor. This is the #SmartHustle #SmartGrind approach to business—success without having to compete and without working yourself to death.
Just as Barbara Corcoran parlayed herself into a celebrity broker you can too! https://www.youtube.com/watch?v=tVRB098SZVU
“Good PR – The Best Move I ever made!” –Barbara Corcoran
This is a WOMEN ONLY invitation—C-Suite Executives, entrepreneurs, consultants, coaches, licensed professionals, local business owners, real estate professionals, brick and mortar business owners, health & wellness professionals, and women with a message & mission who are ready to build an unmatchable personal brand are encouraged to apply for this very special opportunity. This is not for everyone, but if you are interested, please keep reading.
If You Are 1 Of The 6 Women
Selected To Participate...
We Get You Booked As A Guest.
After a short conversation with you, I'll have everything I need to pitch you to the producer. Just sit back, relax and let us work for you. I will be able to identify if you would be a good candidate for the local TV appearance after our discovery call. I guarantee that you'll be accepted as a guest within 1 week of our call if I determine that you are TV ready, or we'll refund every penny of your investment immediately.
This rare opportunity will afford you your own 4-minute segment on a televised talk show where you will be interviewed as the expert in your field. Additionally, your interview can be found on the local TV station’s website. After the interview, you will receive a comprehensive bundle of marketing collateral where we show you how to leverage it on your website, share on social media and include in all of your own promotional materials.
We Prepare You For The Interview.
The producers gave us the formula for the best talk show interview and specifically what they like to hear from a guest. We are even allowed to submit the questions for our 6 clients! So, shortly after being accepted, we will walk you through a simple exercise to find your best talking points that will resonate most with a TV audience while positioning you as an expert in your field.
Then we'll write the questions that we will submit to the host based on those best talking points. No surprises. You will know exactly what you will be asked and be confident you have the perfect answers before setting foot in the studio.
We Get You Camera Ready
You will receive ‘Camera Ready’ training from a 30-year TV professional where you will learn how to sit, speak, and carry yourself on television. You'll go from ‘no confidence’ to ‘I'm ready for my close up!’ You'll also work with me on polishing up your talking points so that you deliver the perfect interview.
We Take You To The Studio—The Experience
The Experience. Here’s how the day of your segment will unfold: The #SmartHustle #SmartGrind media day starts out boarding a custom Mercedes sprinter van, where you and 5 other women will be comfortably transported to the television station in Fresno, CA. We pull out at 8:30 a.m. from the San Fernando Valley and return at the end of the day at 10 p.m. to the same location.
During the drive, I will host a private business training, and you will also have the opportunity to network with 5 other professional women making moves in their industries.
When we arrive, we will have a light lunch, head over to the station and get you checked in and escorted to the studio. Next, you'll tour the station, see the set and move on to your authority photo shoot so you’ll have access to current and professional headshots and a couple of authority shots that you can use going forward in your marketing promotions. Every detail is part of the positioning!
Before you go on live, you will be introduced to the host. Your segment will air live, directly following the Dr. Phil show. You will get to relax in the green room before your segment. Next is your TV segment.
You’ll be well prepared, so don't worry about messing up ... you are totally safe. After all the appearances, we will head over to a local winery to unwind, network and discuss your feature and what’s next! We will have a light meal and some wine and then head back home, returning at 10 p.m.
Be A Part Of The #SHSG
Talk Show Experience
Every detail is taken care of for you—from being booked to interview preparation to on-camera training to transporting you to the TV station and providing the media and marketing collateral you need to leverage your new media TV appearance. So, to recap:
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Be transported on a private luxury ride aboard a Mercedes Sprinter
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Network with other Females Moving and Shaking
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Go on a private tour of a CBS TV station to meet anchors, reporters, and even the news director
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Receive a backstage photo shoot, which includes one action shot
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Have a TV feature you can leverage to attract and convert customers/clients
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Attend a private VIP dinner to network and unwind
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Have a #SmartHustle #SmartGrind media day (your own 4-minute segment) that will set your 2019 off
We'll also show you ways to use the appearance to get your story, your passion, and your emotion in front of and in the hands of more prospects than ever before. Every piece of the puzzle is taken care of and wrapped in an exclusive #SmartHustle #SmartGrind positioning package, and your TV appearance will forever be documented.
Sample Cover
You’ll also receive:
- A 30-second custom highlight video that will run during your interview segment representing your company and your brand
- A consulting session where we will create a lead generation plan from your appearance
- A professional media release about being a guest on the talk show
- Social media graphic to share your feature
- A photo spotlight in Small Business Trendsetters
FREQUENTLY ASKED QUESTIONS
How will a talk show (that's not even in my city) help my business?
As Barbara Corcoran explained, like it or not, your customers need you to appear to be famous, and perception is reality for them. Their identification with you lifts their personal sense of status, so it doesn't matter where the show airs. The simple fact that you are “important enough to be on TV” takes you to the goal line in their eyes. Also, the sales or leads that can come from a TV appearance are not necessarily going to come from people sitting at home watching the show but from incorporating your appearance in your existing marketing and promotions.
But even outside of increased sales, this show can be your calling card to get on more talk shows, paid speaking engagements, magazine profiles, newspaper interviews and even become an expert contributor for your local TV news.
Think of this as the ‘safe first step.’ This is a rare and done-for-you opportunity where you are coached and taken by the hand every step of the way. Get this first one out of the way, and you'll be confident you can deliver on any show in the future.
What is your guarantee?
I guarantee that we will get you accepted as a guest within one week of your introductory interview with me. If for any reason the show does not book you, you'll get a full refund.
Who will be training us?
You will work with me on creating your talking points and interview questions. I have learned from some Internet marketing pioneers such as Frank Kern, Jack Mize, & Brian Horn, who are the best in the business at finding the magic and then positioning business owners as celebrities in their market. You will also receive a ‘camera ready’ training video from a seasoned TV industry professional to get you fully prepared.
He’s worked in all aspects of TV. Russ will transform you into a polished and entertaining guest. He will also be your coach and agent on the day of the shoot at the studio.
When will I be on TV?
Your segment is live and will be available on the TV station’s website two hours after it airs.
What will I be interviewed about?
You will work with us to determine what you want to accomplish with the interview; then we'll help you craft your talking points to accomplish that goal. From those talking points, we'll build your suggested questions for the host.
Will I get a copy of my appearance?
Yes. You will receive a broadcast quality copy of your appearance.
Can I use the video in my marketing?
Yes. We have received permission for all the participants to use the video and images in their marketing.
The Talk Show Experience Overview
The Talk Show Experience will be held in Fresno, CA, September 21, 2018, at the NBC station. You board the luxury van, and down the road we go to Fresno bright and early at 8:30 a.m. Have your hair and makeup done.
We will do a run-through of your interview prior to your appearance. The #SmartHustle #SmartGrind media day starts out boarding a custom Mercedes sprinter van, where you and 5 other women will be comfortably transported to the television station. We pull out at 8:30 a.m.
During the drive, I will host a private business training, and you will also have the opportunity to network with 5 other professional women making moves in their industries.
When we arrive, we will have a light lunch, head over to the station and get you checked in and escorted to the studio. Next, you'll tour the station, see the set and move on to your authority photo shoot so you’ll have a current and professional head shot and a couple of authority shots to use going forward in your marketing promotions. All part of the positioning!
Before you go on live, you will be introduced to the host. Your segment will air live, directly following the Dr. Phil show. You will get to relax in the green room before your segment. You have your TV segment.
The day will wind down with wine tasting and dinner, and then you board the luxury van and travel back home returning at 10 p.m.
By now I’m sure you see the tremendous value in this package and how it can open more doors for you and your business. You know that it would cost you a fortune in hours and frustration to try and do this on your own. The investment for the entire Talk Show Experience is only $5,000 but will be $3,500 for this opportunity.
You can apply today, and if you qualify, we will book a time to talk specifics, and I'll answer any question you have at that point.
I look forward to seeing you on TV!
Disclaimer: Price may vary depending on the city of the TV appearance