Lisa C. Williams has personally helped 50 Authors get published & become Best-Selling authors and she has been involved in over 500 campaigns helping authors, speakers’, coaches & professionals reach Best Seller Status…. You could be next!

From the desk of Lisa C. Williams,

ATTENTION AUTHORS, SPEAKERS AND COACHES :

Ready to step into 2020 and build some buzz for your book? You've gone through the painstaking task of compiling years of experience and knowledge and expertise into a book with the objective of growing your business, building value for your customers or getting new opportunities. The problem, is that most authors and speakers have no idea how to effectively build authority.

Fortunately, EVERYTHING is about to change. What if I could offer you the very thing that You are looking for to help you find new clients, engage with new audiences, target new opportunities and build a list of real prospects - Would you Get Excited?
 

Just continue reading a bit more and if you're not Totally Convinced, I'll make myself personally available to you to give you some FREE INSIGHT to make it crystal clear that 'This Offer is For You!'

Take advantage of this Offer Now so you don't have to invest more at a later stage.

So sit tight and let me ask you one little thing...

Honestly, could you use a little FAME?

F.A.M.E.:  Form Authority in your Market with Exposure

You can build some buzz and establish yourself as an Authority in your Market with Deliberate Exposure.

“If you aren't deliberately, systematically, methodically—or rapidly and dramatically—establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.” Dan S. Kennedy, known as the Godfather of direct marketing .

Authority Positioning/Authority Marketing creates an exciting opportunity to capture people’s attention and draw those who resonate with your book, product or service offer.

Unlike traditional marketing which relies on pushing a client’s message out, authority marketing attracts your prospect, the people you can help the most and it repels those who are not ideal clients for you.

This unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets.

Lisa C. Williams has helped hundreds of professionals get featured in national media outlets, of ABC, CBS, NBC & FOX affiliates and many others.   She also has relationships with local TV talk show producers around the country and can get her clients interviewed. 

Positioning is the New Marketing! 

And……Influence is said to be the NEW CURRENCY.

But… keep in mind…… Positioning helps convert prospects it is NOT a traffic strategy!

Advertising - You Say: I received this award for being a best selling author

Marketing - You Say: I’m a best selling author -You should buy!

Positioning - They Say: Hey… I heard you’re a "Best Selling Author!" Everyone’s talking about you.

MAKE IT EASY FOR YOUR PROSPECTS TO 'GET YOUR BOOK!'

A recent study from the Pew Research Center found that nearly two-thirds of Americans are now using smartphones that come with a podcast listening app preinstalled.

Apple alone has over 1,000,000,000 subscriptions for podcasts (Source: usatoday.com)

Story:  

You've been tasked to create a panel of experts to do a High Profile Q & A session on the latest developments in digital entrepreneurship. Most of the panel has been confirmed, but there is one spot remaining to be filled. There are only two candidates, both who are confirmed "experts" in their fields. You have to decide which one will make it as the final panelist.

Who would you choose?

Expert Professional A:

This expert was referred to you by a friend. He's a very nice guy, has some serious credentials and have been active as an entrepreneur for over 10 years.

Niche Professional B:

The second expert has under 10 years on the job but has generated some serious buzz during that time. Being featured on a local television talk show, featured in several magazines and having a few "Best Selling Books" on Amazon, you can see that she has a lot of presence. Additionally, there's a lot of press about her on Google.

You need to build interested around your book.  Whether your goal is to get booked for speaking engagements, book sales, sell coaching or consulting services, or to build a list - being seen as an Authority Author will move you closer to your goal.  That is what I teach my clients with our Lead Generation books

Let’s face it, people want to work with an expert, or who they believe has the expertise to help them – and that’s You….Right?

When people see that 3^rd party trusted media outlets (ABC, CBS, NBC & FOX affiliates) have recognized you, they believe that you have the knowledge, experience and expertise to help them and it will make their decision to choose you over your competition easier.

WHAT DOES BARBARA COCORAN SAY ABOUT WHY SHE “BLEW UP?”

"I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal,' the 'New York Times,' constantly as the expert in the business people assume you're a lot bigger than you are.

And then I had to run like hell to catch up with my own image."

• If you want to speak at more events, conferences or seminars.

• If you want people to find more about you other than your social media profiles when they Google your name.

• If you want a marketing tool that you can embed on your website on your about us or about me page that helps a prospect get to know, like and trust you before meeting you.

• You desire to build some buzz around your book, brand and what you do. 

• You want a competitive edge and some exposure that will make you stand out from other Authors that can be found for years to come, this is for you!

• You’d like something that can open doors and acquire new customers in a unique and personalized way via a Strategic Book Offer where they only pay shipping.

• If you could get additional credibility, a client attraction strategy and a confidence boost from the buzz you’ll receive….the Authority Author Interview is DEFINITELY for you!

Lisa C. Williams is the CEO of the Smart Hustle Media & Publishing Agency.  She works with busy entrepreneurs and develops relationships with digital marketing agencies and associations. Lisa founded the Smart Hustle System and owns a proprietary app and platform which generates attention, leads and sales.  The platform provides one-click publishing to the Hottest 11 social media platforms, hands-free automation and generates push-button video creation.
 
Lisa has relationships with multiple media outlets that provide content and quotes from subject matter experts.  The Smart Hustle System encompasses her 9 P's of marketing: picking yourself, positioning, publishing, publicity, platforms, public speaking, partnerships, personal social responsibility, and preservation.  
 
The Smart Hustle Agency has a publishing arm with a new book series called ‘A Message in a Bottle Books’. “The anthology is said to be the new Chicken Soup for the Soul, with a twist.” AMIAB books are lead generation books: Like, Leader, License, & Legacy. These short-read books quickly enhance clients’ Know, Like, & Trust; start conversations; and makes converting clients easier. The Legacy books provide an opportunity for individuals to share and document important content that they want their loved ones to know. Lisa has helped hundreds of clients get featured in and on major media outlets such as ABC, CBS, NBC, & Fox affiliates. 
 
As a best-selling author, Lisa has personally helped over 50 professionals become published or best-selling authors and she has assisted in helping over 400 professionals become best-selling authors. 
 
Some of her recent launches include: 
·        An on-demand radio show network, Game Changers Radio
·        A new book series called ‘A Message in a Bottle Books,’ said to be the new Chicken Soup for the Soul, with a twist.
·        A special initiative for women the: “Smart Hustle for Women” The #SmartHustle #SmartGrind is designed to help women make their mark, make more money, and get their me-time back to avoid working themselves to death!
 
Lisa has a passion to help women entrepreneurs become the Doyennes of their industry, a woman who is the most respected or prominent person in a particular field.

“Lisa told me she could get our article featured in the media, but I had no idea we would receive so many pick-ups from literally hundreds of additional media outlets besides the ABC, CBS, NBC, and Fox!” 

–Renard B., Basketball Coach 

“Participating in a collaborative book has changed my business.  People who don't know me are now interested in what I have to say.  I have also garnered several radio show interviews on shows with thousands of listeners.  I highly recommend the immediate credibility and expert status being featured in the media and contributing to a chapter in a collaborative book brings.” 
–Helfer J., Consultant

“Lisa Williams is a catalyst for collaboration and has a heart and the
resources to help women elevate.”

Tashion Macon, PhD, MBA, Brand Strategist

“Implementing Lisa's lead generation book strategies work! When I give someone a copy of my book, I can see a noticeable difference in their body language.  I clearly have the position of authority, the conversation advances past who I am and what I do; it’s a different conversation now with prospects.  I have also been sending copies of my book to the person I am going to meet with, and wow, the meetings have taken on a different tempo!  I met with an influential woman recently, and she said, ‘Haven't we already met?  I feel like I already know you.’”

–Felecia Froe, MD & Real Estate Syndicator

“I have been featured on Doc Oz and some very big media outlets as ‘The Poor Chef.’   Lisa knows more about expert positioning using new media strategies than some publicists.” 

–Charles M., Celebrity Chef turned International Diabetes Advocate

“I wasn't exactly sure how having a book would make a difference for me in my business, but conceptually, it made sense.  Since publishing my book, I have even greater credibility with my colleagues. My book is sitting on my waiting room lobby table, and when I speak, I give a copy of my book to prospective patients instead of my business card. I highly recommend considering this way of showing your expertise, no matter what you do.” 

–Dr. Mark P., Ophthalmologist

Doug Kirkpatrick got a book publishing deal from Forbes after we republished his book and launched a marketing and best-seller campaign. This is what he said;

“Lisa drove the marketing campaign for my book, Beyond Empowerment, with alacrity and class. Her media savvy landed my book at #4 in its category on Amazon.com. Lisa equipped me with state-of-the-art marketing technologies, communicated effectively, and was driven to succeed. I recommend her services highly.”

–Doug Kirkpatrick, Amazon Best Selling Author of Beyond Empowerment: The Age of the Self-Managed Organization