Lisa C. Williams has helped hundreds of Professionals Gain National Exposure!

From the desk of Lisa C. Williams,

ATTENTION BUSINESS PROFESSIONALS:

It's time to "Get Positioned" to "Get Attention" and turn that attention into PROFITS!

To accomplish this, you need some "Positive Press" about you, highlighting who you are and what you do.

Remember....Media begets Media.  

Once you are featured on major media outlets, and you have branding that backs you up and validates your knowledge, experience & expertise.....doors open easier and conversions take place without you having to sell yourself.

WHO IS THIS FOR: Entrepreneurs, Service & Licensed Professionals, Consultants, Speakers, Authors

Honestly, could you use a little FAME?

F.A.M.E.:  Form Authority in your Market with Exposure

You can accomplish F.A.M.E.  with Authority positioning (also known as authority marketing).

Authority Marketing creates an exciting opportunity for professionals, entrepreneurs and anyone building a brand to attract prospects to their business by becoming recognized authorities in their industries.

Unlike traditional marketing which relies on pushing a client’s message out, authority marketing positions you, which attracts or draws the prospect you can help the most towards you and repels those who are not.

This unique method has been talked about and covered on The Howard Stern Show, Wall Street Journal, Perez Hilton, CBS News, Forbes, Advertising Age and dozens of other media outlets.

Lisa C. Williams has helped hundreds of professionals get featured in national media outlets, affiliates of ABC, CBS, NBC & FOX affiliates and many others.   She also has relationships with local TV talk shows around the country and gets her clients interviewed.  Lisa and her colleagues have also helped over 400 professionals become best-selling authors.

Positioning is the key to gaining greater credibility and influence.

Influence is said to be the NEW CURRENCY.

But remember… Positioning is about Conversions not Traffic!

Advertising - You Say: I received this award for being a great lover

Marketing - You Say: I’m a great lover and can show you how to be one too!

Positioning - They Say!: Hey… I heard you’re a "Great Lover!" Everyone’s talking about you.

MAKE IT EASY FOR YOUR PROSPECTS TO GET TO KNOW YOU!

A recent study from the Pew Research Center found that nearly two-thirds of Americans are now using smartphones that come with a podcast listening app preinstalled.

Apple alone has over 1,000,000,000 subscriptions for podcasts (Source: usatoday.com)

Story:  

You and your wife just split and a few weeks later you received the divorce papers.  She is filing for full custody of the children.  You need to hire an attorney.

Niche Professional A:

He is a divorce attorney who was referred to you by an old friend. He has been an attorney for 15 years and is a really nice and patient man.  In his office he has awards and he sounds like he knows what he's talking about.

Niche Professional B:

Is also a divorce attorney, who has been in the business for a few less years, he has been featured in and quoted on major media outlets.  There is a TV appearance on his website where he was interviewed on a local TV news station about dads and their children, and his website includes articles & press releases about his "father-client wins."  He also just published a book, “What Every Dad Should Know:  How to Ensure You Share Custody of Your Children,” and on his website are pictures of him speaking at events and conferences.

Most prospects don’t know how to pick the person that can help them the most….but they want to work with an expert. When they see that you have the knowledge, experience and expertise and that 3^rd party trusted media outlets have recognized you, it will make it easy to choose you over your competition.

WHAT DOES BARBARA COCORAN SAY ABOUT WHY SHE “BLEW UP?”

"I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal,' the 'New York Times,' constantly as the expert in the business people assume you're a lot bigger than you are.

And then I had to run like hell to catch up with my own image."

• If you want prospects to trust that you are an expert that’s capable of solving their problems but just can’t get in front of enough of them

• If you want powerful results in Google when prospects, vendors or funding sources search for your name, but are currently limited to finding only your website and social media profiles and nothing else!

• If you want exciting and engaging content to share with your prospects and customers to reinforce that you are the top choice in your market but don’t feel comfortable bragging about yourself

• You feel like you are a “best kept secret” and are ready to build some buzz around your brand and what you do. 

• You just can’t seem to stand out from the thousands of others in your industry in a meaningful way that attracts your ideal customer instead of you constantly having to seek them out

• You’d like to get more opportunities to get in front of ideal prospects and speak and you need something to open doors to accomplish that

• If your ready to gain greater know, like & trust this press and media package is just what you need!

Lisa C. Williams is the CEO of the Smart Hustle Media & Publishing Agency. She works with busy entrepreneurs and develops relationships with digital marketing agencies and associations. Lisa founded the Smart Hustle System and owns a proprietary app and platform which generates attention, leads and sales. The platform provides one-click publishing to the Hottest 11 social media platforms, hands-free automation and generates push-button video creation.
 
Lisa has relationships with multiple media outlets that provide content and quotes from subject matter experts. The Smart Hustle System encompasses her 9 P's of marketing: picking yourself, positioning, publishing, publicity, platforms, public speaking, partnerships, personal social responsibility, and preservation.  
 
The Smart Hustle Agency has a publishing arm with a new book series called ‘A Message in a Bottle Books’. “The anthology is said to be the new Chicken Soup for the Soul, with a twist.” AMIAB books are lead generation books: Like, Leader, License, & Legacy. These short-read books quickly enhance clients’ Know, Like, & Trust; start conversations; and makes converting clients easier. The Legacy books provide an opportunity for individuals to share and document important content that they want their loved ones to know. Lisa has helped hundreds of clients get featured in and on major media outlets such as ABC, CBS, NBC, & Fox affiliates. 
 
As a best-selling author, Lisa has personally helped over 50 professionals become published or best-selling authors and she has assisted in helping over 400 professionals become best-selling authors. 
 
Some of her recent launches include: 

• An on-demand radio show network, Game Changers Radio
• A new book series called ‘A Message in a Bottle Books,’ said to be the new Chicken Soup for the Soul, with a twist.
• A special initiative for women the: “Smart Hustle for Women” The #SmartHustle #SmartGrind is designed to help women make their mark, make more money, and get their me-time back to avoid working themselves to death!

 
Lisa has a passion to help women entrepreneurs become the Doyennes of their industry, a woman who is the most respected or prominent person in a particular field.

“Lisa told me she could get our article featured in the media, but I had no idea we would receive so many pick-ups from literally hundreds of additional media outlets besides the ABC, CBS, NBC, and Fox!” 

–Renard B., Basketball Coach 

“Participating in a collaborative book has changed my business.  People who don't know me are now interested in what I have to say.  I have also garnered several radio show interviews on shows with thousands of listeners.  I highly recommend the immediate credibility and expert status being featured in the media and contributing to a chapter in a collaborative book brings.” 
–Helfer J., Consultant

“Lisa Williams is a catalyst for collaboration and has a heart and the
resources to help women elevate.”

Tashion Macon, PhD, MBA, Brand Strategist

“Implementing Lisa's lead generation book strategies work! When I give someone a copy of my book, I can see a noticeable difference in their body language.  I clearly have the position of authority, the conversation advances past who I am and what I do; it’s a different conversation now with prospects.  I have also been sending copies of my book to the person I am going to meet with, and wow, the meetings have taken on a different tempo!  I met with an influential woman recently, and she said, ‘Haven't we already met?  I feel like I already know you.’”

–Felecia Froe, MD & Real Estate Syndicator

“I have been featured on Doc Oz and some very big media outlets as ‘The Poor Chef.’   Lisa knows more about expert positioning using new media strategies than some publicists.” 

–Charles M., Celebrity Chef turned International Diabetes Advocate

“I wasn't exactly sure how having a book would make a difference for me in my business, but conceptually, it made sense.  Since publishing my book, I have even greater credibility with my colleagues. My book is sitting on my waiting room lobby table, and when I speak, I give a copy of my book to prospective patients instead of my business card. I highly recommend considering this way of showing your expertise, no matter what you do.” 

–Dr. Mark P., Ophthalmologist

Doug Kirkpatrick got a book publishing deal from Forbes after we republished his book and launched a marketing and best-seller campaign. This is what he said;

“Lisa drove the marketing campaign for my book, Beyond Empowerment, with alacrity and class. Her media savvy landed my book at #4 in its category on Amazon.com. Lisa equipped me with state-of-the-art marketing technologies, communicated effectively, and was driven to succeed. I recommend her services highly.”

–Doug Kirkpatrick, Amazon Best Selling Author of Beyond Empowerment: The Age of the Self-Managed Organization